Fragrance

Human kind is familiar with fragrance since ancient era from mother nature like, flowers, oil from plants or fruits for their unique smell, healing properties, hygiene and age-control properties. They are emotionally attached with fragrances and even first rain of the season is so special due to unique aroma of the earthly smell. Traditionally, fragrances are extracted from gum and sap of trees or from petals or leaves. However, after development of modern chemistry and due to bulk demand, naturally identical fragrancehas also gained attention of many industries. Most FMCG products, Cosmetics, Toiletries, Perfumes, Healthcare, Pharmaceutical, Nutraceutical and Wellness industries use fragrance to enhance over all experience of the product. Since ancient era, Aroma therapy is used to cure/heal human kind. The use of fragrance is not just limited to enhance experience but can also bring us back to memory, place or incidents as it gives emotional response.